What a letdown! I guess I could have written this
post earlier having previewed the new Neiman Marcus - Target Collection,
however it just didn't feel quite right. Today this hybrid line launched &
to I could not be more disappointed. There are roughly 60 items from some
of the most notable names in fashion, however not a single designer maintained
their brand identity or created a piece that made me swoon!
My original post was titled, "The Odd Couple" I think "Oppsy" migh be more apt
I knew the Missoni for Target collection would be
exceedingly hard to top. Missoni created & delivered high quality
pieces that exuded the brands essence. From dresses, to tops, skirts &
shoes Missoni successfully introduced their brand to a demographic that would
not generally be their typical customer. The Missoni collection for
Target looked & felt like Missoni whereas this latest collection feels as
though the designers were somehow convinced to lend their names to Target &
Neiman Marcus but were secretly promised that they would not have to design or prouduce anything similar to their actual products & lines.
One of my favorite Missoni for Target pieces
As a lifetime admirer & consumer of fine
products I have always appreciated the exceptional quality and beautiful lines
of Oscar de la Renta & Carolina Herrera. These fashion icons have &
continue to captivate & create some of the most classically stunning pieces
of all time. Oscar de la Renta is one of the few designers who still sketches
each of his couture creations personally. Obviously, I was not expecting
to see couture pieces, however I had hoped to see pieces that still embodied
the essence & heart of the participating designers.
Some of the exquisite signature detailing that is Oscar de la Renta
Tory Burch is known for shoes & clothing,
especially her trademark tunics, but she created neither of these. Instead her contribution
was a cosmetics case and a thermos??? Brian Atwood has recently become one of
the hottest names in women’s shoes & instead of delivering a divine pair of
shoes he created a pair of leather-studded gloves??? I don't think Mr. Atwood
needed to come up with a pair of stunning heels but some fun flats, an
outlandish pair of slippers or even a creative pair of trainers would have been
more appreciated & appropriate in my opinion. Alice + Olivia made a piece
of luggage. I don't really even know where to begin with that one?!?! And then
the legendary Diane von Furstenburg has given the world a designer yoga mat.
WTF.
Diane von Furstenburg for Target Yoga Mat
Disappointed does not even begin to describe the
letdown of this launch. What surprises me even more is that these designers
lent their names to this line. I get that any press can be perceived as good
PR, especially with the current state of the economy but had I been in the
position of any one of these designers I do not think I could have conscionably
participated nor would I have felt comfortable placing my name on any of these
items.
An exceptionally executed partnership - high quality items that represent the essence & integrity that is the luxury brand Misson
I will be very curious to see what others think of
this partnership & its execution. I know this post may feel a bit on the
negative side, however having been a thrilled & satiated consumer of the Missoni for Target launch I am truly
shocked & disappointed as I think the original concept had incredible
potential.
I hope you all have a wonderful weekend; I would
love to hear your thoughts on this as well!
Much love,
