Yesterday an article in the Wall Street Journal announced that Neiman Marcus and Target will be teaming up this holiday season. Both stores will carry the same items designed by some of the most well known Fashioneers. (Yes, this is a new word, I do believe I just coined it: Fashioneer - One who pioneers-designs within the Fashion Industry) The Fashioneers include Diane Von Furstenburg, Tory Burch & Derek Lam.
The Next Dynamic Duo
When I first heard about this seemingly unmatched pair I was surprised, however once I understood the strategy and logic behind this new duo I understood the brilliance of the relationship. I have often described how I mix & match high end pieces with more common place ones and here in lies the genius of this plot.
Mixing & Matching
A favorite pair of Tory Burch flats paired with bright yellow skinny jeans from Target
The practice of mixing & matching has become the savvy survival technique of today's fashion forward and minded society. The Neiman Marcus-Target relationship comes on the heels of the wildly successful Missoni-Target branding adventure. Having successfully conquered my Missoni-Target mission I am already strategizing for this next great event!
My favorite Missoni-Target piece.
One of the facets of this next endeavor that I will be closely watching will be how the higher end brands execute and transition into a lower price point. When Missoni launched their branded apparel for Target they did a truly beautiful job of maintaining the identity, signature styling and quality construction of their brand. Missoni has always been about fine detailing and not a single detail escaped their Target line, down to the labels they nailed it. The new challenge: can and will these designers carry off and achieve the same level of success while maintaining the strength and status of their brands?